Keyword Research for Existing Businesses

Finding Content Gaps Through Competitor Analysis

For established businesses, keyword research focuses on discovering untapped opportunities and content gaps. The goal is to identify valuable keywords you should be ranking for but currently aren't. This process helps expand your search presence and capture more relevant traffic.

Step by Step Competitor Keyword Analysis

Start by identifying your primary keywords and top-ranking competitors for those terms. When you find websites ranking well for your target keywords, analyze their complete keyword profile to uncover opportunities:

• Use SEO tools to examine competitor organic keywords
• Look for relevant keywords with significant search volume that you don't currently target
• Pay special attention to related terms and variations you might have missed
• Note alternative phrasing and industry terminology that could expand your reach

Identifying Low-Hanging Fruit

Focus on discovering keywords that would be relatively easy to target through simple content updates. Look for terms that are:

• Closely related to your existing content
• Have reasonable search volume
• Show low keyword difficulty scores
• Represent natural variations of terms you already target

Implementing Your Findings

Once you identify potential keyword opportunities, integrate them naturally into your existing content. This might involve:

• Updating page titles and headings to include alternative phrasings
• Adding sections that address related topics and terms
• Creating new content pieces targeting discovered keyword opportunities
• Optimizing meta descriptions and alt text with newly found terms

Remember that search engines are getting better at understanding related terms, but they still benefit from clear signals. Strategic placement of discovered keywords can help search engines better understand your content's relevance for various related searches.

Monitoring Results

After implementing changes, track your rankings for the new target keywords. This helps validate your strategy and identify which approaches are most effective for your specific situation. Use these insights to guide future optimization efforts.