Finding Related Keyword Opportunities Through 'Also Ranks For' Analysis

Discovering Hidden Keyword Opportunities

One powerful way to expand keyword research is analyzing what other terms competing pages rank for. This approach reveals valuable opportunities that might not be obvious through traditional keyword research methods.

Using the Also Ranks For Feature

Start by entering your main keyword into the Keyword Explorer tool. Navigate to the "Also Ranks For" section to discover related terms. Focus on keywords with meaningful search volume. A good baseline is looking for terms with at least 500 monthly searches to ensure the effort is worthwhile.

Filtering Out Branded Terms

When exploring related keywords, use the intent filter to remove branded terms. This helps focus on generic keywords that offer broader ranking opportunities for your content.

Regional Keyword Variations

Different regions often use different terms for the same concept. For example, a feature might be called "DP" (Display Picture) in some Asian countries while being known as "PFP" (Profile Picture) in others. Understanding these regional variations can unlock significant traffic opportunities.

Going Deeper with Related Terms

Each discovered keyword can lead to more opportunities. Use the "View All" option to explore deeper into related terms. While not all keywords will have commercial intent, they can still provide valuable content ideas and traffic potential.

Research Methods for Existing Content

• Analyze competitor ranking pages
• Explore LSI (Latent Semantic Indexing) keywords
• Investigate long-tail variations
• Study related terms and synonyms

This systematic approach to keyword research helps uncover valuable opportunities that competitors might have missed. Remember to evaluate the commercial potential of keywords before investing significant resources into targeting them.