Build Good Products

The Foundation of Link Building Success

Quality is the cornerstone of successful link building. When other websites link to your content, they're essentially giving you their stamp of approval and recommending your site to their audience. This makes the overall quality of your product and website crucial for earning valuable backlinks.

Why Website Quality Matters

Website owners are selective about where they link because each outbound link affects their own reputation. They want to ensure their audience has a positive experience when clicking through to recommended resources. This means having:

• A well designed, professional looking website
• Clear, valuable content that delivers on its promises
• Fast loading pages and smooth navigation
• A clean, uncluttered user experience

Common User Experience Barriers

Even great products can suffer from poor implementation. Watch out for these common issues that discourage linking:

• Excessive popup windows and notifications
• Aggressive cookie consent banners
• Intrusive marketing tactics and ads
• Slow page load times
• Confusing navigation and poor mobile experience

Outperforming the Competition

Successfully building backlinks often involves attracting links away from competitor sites. This becomes much easier when your product or content clearly provides more value. Focus on creating resources that are:

• More comprehensive and detailed
• Better designed and easier to use
• More current and regularly updated
• Backed by stronger evidence or research
• More helpful for solving user problems

Making Link Building Easier

When your product truly delivers value and provides an excellent user experience, link building becomes a much more natural process. Website owners are more likely to link to high quality resources that benefit their audience. This creates a positive cycle where better quality leads to more links, which leads to better visibility and more opportunities for quality improvements.